Every Broken Link on Your Site Frustrates a Visitor and Tells Google Your Site Is Not Maintained. Fix Them All at Once.
Broken links — links that lead to pages that no longer exist — happen on every WordPress site over time. External sites change their URLs or go offline. Internal pages get moved or deleted without redirects. Broken links create a poor user experience and signal to Google that your site is neglected. Finding and fixing them is one of the simplest site quality improvements you can make.
“A visitor who clicks a link and gets a 404 is a visitor who thinks your site is broken. Every broken link is a trust destroyer.”
Finding and Fixing Broken Links
Plugin: Broken Link Checker. Scans your entire site — posts, pages, comments, custom fields — for broken links and missing images. Displays results in an easy-to-review list. Edit or remove broken links directly from the plugin. Online tool: Ahrefs Webmaster Tools. Free for verified site owners. Crawls your site and reports broken links alongside SEO data. Online tool: Screaming Frog. Desktop software (free for up to 500 URLs). Comprehensive crawl including broken links, redirects, and server errors. Fixing: Update the link to point to the correct URL. Remove the link if the destination no longer exists. Create a 301 redirect if an internal page has moved. For professional site maintenance, see our WordPress Services page.
“Broken link checking is site hygiene. Run it monthly. Fix what is broken. Your visitors and Google both appreciate a well-maintained site.”
